Set your objectives & criteria for success. Consider the following:
- Are you launching a new product?
- Increasing awareness of an existing product?
- Encouraging repeat purchase?
Decide how best to reach your target audience and the cost involved.
Improved targeting means far less wastage i.e. lower costs and higher margins.
Select the correct media for distribution, different
media will result in higher redemption rates and
a different redemption curve.
Coupon personalisation (PIN barcoding). With this
technology coupons can be tracked to individuals and campaigns.