These are some other things you may need to consider when looking at starting a
coupon campaign:
- Insurance - Remember to advise your handling house to keep all coupons once
processed for insured campaigns, in case of future claim.
- Make retailers aware of your campaign wherever possible.
- Make it legal - Check with the British codes of Advertising and Sales Promotion
and your obligations under the Data Protection Act
(Committee of Advertising Practice)
- Remember to brief your handling house of all forthcoming campaigns. Information
is required for processing and prompt payment to your retailers (face value, stop
payment date, distribution media, distribution quantity etc). This data is equally
important to allow post campaign evaluation and analysis.
- Remember to advise the handling house of any data capture requirements.
- Remember to evaluate the success of the campaign.
- Use a secure printer for the production of the coupons.
- Ask for help, we are always available to help guide you through a coupon campaign.